{"id":3372,"date":"2026-11-04T02:33:27","date_gmt":"2026-11-04T02:33:27","guid":{"rendered":"http:\/\/institutollorente.co\/?page_id=3372"},"modified":"2026-11-04T02:48:13","modified_gmt":"2026-11-04T02:48:13","slug":"politica-de-tratamiento-de-datos-ill","status":"publish","type":"page","link":"https:\/\/institutollorente.co\/?page_id=3372","title":{"rendered":"Pol\u00edtica De Tratamiento De Datos Personales &#8211; Actualizada 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3372\" class=\"elementor elementor-3372\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ffb5be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ffb5be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bf057c\" data-id=\"3bf057c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcc8e5b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fcc8e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b0e52 elementor-widget elementor-widget-heading\" data-id=\"56b0e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POL\u00cdTICAS DE TRATAMIENTO DE LA INFORMACI\u00d3N<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64c28b elementor-widget elementor-widget-heading\" data-id=\"f64c28b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">INSTITUTO LLORENTE MEDICINA PREVENTIVA LTDA\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-471531a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"471531a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27a6923\" data-id=\"27a6923\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eefce8f elementor-widget elementor-widget-text-editor\" data-id=\"eefce8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">1. INTRODUCCI\u00d3N<\/span><\/h2><p><span style=\"font-weight: 400;\">El INSTITUTO LLORENTE MEDICINA PREVENTIVA LTDA, en cumplimiento de la Ley Estatutaria 1581 de 2012, sus decretos reglamentarios y dem\u00e1s normas concordantes, adopta la presente Pol\u00edtica de Tratamiento de Datos Personales con el fin de garantizar la protecci\u00f3n de la informaci\u00f3n personal de pacientes, usuarios, empleados, proveedores y terceros.<\/span><\/p><h2><span style=\"font-weight: 400;\">2. IDENTIFICACI\u00d3N DEL RESPONSABLE<\/span><\/h2><p><b>Nombre:<\/b><span style=\"font-weight: 400;\"> Instituto Llorente Medicina Preventiva Ltda<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>NIT:<\/b><span style=\"font-weight: 400;\"> 900187715-5<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>Direcci\u00f3n:<\/b><span style=\"font-weight: 400;\"> Diagonal 54 No.\u00a016 A 10, Bogot\u00e1<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>Tel\u00e9fono:<\/b><span style=\"font-weight: 400;\"> (1) 2171200<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>Correo electr\u00f3nico:<\/b><span style=\"font-weight: 400;\"> inst.llorente@gmail.com<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>P\u00e1gina web:<\/b><span style=\"font-weight: 400;\"> www.institutollorente.co<\/span><\/p><h2><span style=\"font-weight: 400;\">3. MARCO LEGAL<\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Constituci\u00f3n Pol\u00edtica de Colombia (Art. 15)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ley 1581 de 2012<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decreto 1377 de 2013<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decreto 886 de 2014<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">4. DEFINICIONES<\/span><\/h2><p><span style=\"font-weight: 400;\">Se aplican las definiciones establecidas en la Ley 1581 de 2012, especialmente:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dato personal<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dato sensible (incluyendo datos de salud)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Titular<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tratamiento<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responsable y Encargado del tratamiento<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">5. PRINCIPIOS<\/span><\/h2><p><span style=\"font-weight: 400;\">El Instituto aplicar\u00e1 los principios de legalidad, finalidad, libertad, veracidad, transparencia, acceso restringido y seguridad en el tratamiento de datos personales.<\/span><\/p><h2><span style=\"font-weight: 400;\">6. FINALIDADES DEL TRATAMIENTO<\/span><\/h2><p><span style=\"font-weight: 400;\">Los datos personales ser\u00e1n utilizados para:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prestaci\u00f3n de servicios de salud<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Historia cl\u00ednica y atenci\u00f3n m\u00e9dica<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agendamiento de citas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confirmaci\u00f3n, cancelaci\u00f3n y reprogramaci\u00f3n<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Env\u00edo de recordatorios<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atenci\u00f3n de consultas y solicitudes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gesti\u00f3n administrativa y facturaci\u00f3n<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cumplimiento de obligaciones legales<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">7. TRATAMIENTO DE DATOS PERSONALES A TRAV\u00c9S DE CANALES DIGITALES<\/span><\/h2><p><span style=\"font-weight: 400;\">El Instituto podr\u00e1 recolectar y tratar datos personales mediante:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WhatsApp institucional<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redes sociales (Facebook u otras)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00e1gina web<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formularios digitales<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Datos recolectados<\/span><\/h3><p><span style=\"font-weight: 400;\">Nombre, identificaci\u00f3n, tel\u00e9fono, correo electr\u00f3nico y datos de salud necesarios.<\/span><\/p><h3><span style=\"font-weight: 400;\">Finalidades espec\u00edficas<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agendamiento de citas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confirmaciones y recordatorios<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atenci\u00f3n al usuario<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seguimiento a servicios<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Autorizaci\u00f3n<\/span><\/h3><p><span style=\"font-weight: 400;\">El titular autoriza el tratamiento al comunicarse voluntariamente por estos medios o al diligenciar formularios.<\/span><\/p><h3><span style=\"font-weight: 400;\">Datos sensibles<\/span><\/h3><p><span style=\"font-weight: 400;\">El tratamiento de datos de salud se realizar\u00e1 conforme a la normatividad vigente y solo cuando sea necesario.<\/span><\/p><h3><span style=\"font-weight: 400;\">Seguridad<\/span><\/h3><p><span style=\"font-weight: 400;\">Se implementan medidas de seguridad; sin embargo, algunos canales digitales pueden no ser completamente seguros.<\/span><\/p><h2><span style=\"font-weight: 400;\">8. DERECHOS DE LOS TITULARES<\/span><\/h2><p><span style=\"font-weight: 400;\">Los titulares podr\u00e1n:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conocer, actualizar y rectificar sus datos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solicitar prueba de autorizaci\u00f3n<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revocar autorizaci\u00f3n<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solicitar supresi\u00f3n<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acceder gratuitamente a sus datos<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">9. DEBERES DEL INSTITUTO<\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Garantizar la seguridad de la informaci\u00f3n<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informar la finalidad del tratamiento<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solicitar autorizaci\u00f3n<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actualizar la informaci\u00f3n<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atender consultas y reclamos<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">10. ATENCI\u00d3N DE CONSULTAS Y RECLAMOS<\/span><\/h2><p><b>Canales:<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Correo: <\/span><span style=\"font-weight: 400;\">asist.gerencia.llorente@gmail.com\u00a0<\/span><\/p><p><b>Tiempos:<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Consultas: 10 a 15 d\u00edas h\u00e1biles<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Reclamos: m\u00e1ximo 15 d\u00edas h\u00e1biles<\/span><\/p><h2><span style=\"font-weight: 400;\">11. TRATAMIENTO DE DATOS DE MENORES<\/span><\/h2><p><span style=\"font-weight: 400;\">Se realizar\u00e1 \u00fanicamente con autorizaci\u00f3n del representante legal y garantizando el inter\u00e9s superior del menor.<\/span><\/p><h2><span style=\"font-weight: 400;\">12. TRANSFERENCIA Y TRANSMISI\u00d3N DE DATOS<\/span><\/h2><p><span style=\"font-weight: 400;\">El Instituto podr\u00e1 transferir o transmitir datos a terceros dentro o fuera del pa\u00eds garantizando el cumplimiento de la ley.<\/span><\/p><h2><span style=\"font-weight: 400;\">13. VIGENCIA<\/span><\/h2><p><span style=\"font-weight: 400;\">La presente pol\u00edtica entra en vigencia a partir de su publicaci\u00f3n y podr\u00e1 ser modificada en cualquier momento.<\/span><\/p><h2><span style=\"font-weight: 400;\">14. AVISO DE PRIVACIDAD (USO EN CANALES DIGITALES)<\/span><\/h2><p><span style=\"font-weight: 400;\">El INSTITUTO LLORENTE MEDICINA PREVENTIVA LTDA informa que los datos personales suministrados ser\u00e1n utilizados para la prestaci\u00f3n de servicios de salud, agendamiento de citas y contacto con el usuario.<\/span><\/p><p><span style=\"font-weight: 400;\">El titular podr\u00e1 ejercer sus derechos a trav\u00e9s del correo inst.llorente@gmail.com.<\/span><\/p><p><span style=\"font-weight: 400;\">Al comunicarse por estos canales, el usuario autoriza el tratamiento de sus datos.<\/span><\/p><p><b>INSTITUTO LLORENTE MEDICINA PREVENTIVA LTDA<\/b><\/p><p><span style=\"font-weight: 400;\">Bogot\u00e1, Colombia<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>POL\u00cdTICAS DE TRATAMIENTO DE LA INFORMACI\u00d3N INSTITUTO LLORENTE MEDICINA PREVENTIVA LTDA 1. INTRODUCCI\u00d3N El INSTITUTO LLORENTE MEDICINA PREVENTIVA LTDA, en cumplimiento de la Ley Estatutaria 1581 de 2012, sus decretos reglamentarios y dem\u00e1s normas concordantes, adopta la presente Pol\u00edtica de Tratamiento de Datos Personales con el fin de garantizar la protecci\u00f3n de la informaci\u00f3n personal &hellip; <a href=\"https:\/\/institutollorente.co\/?page_id=3372\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abPol\u00edtica De Tratamiento De Datos Personales &#8211; Actualizada 2026\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3372","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pol\u00edtica De Tratamiento De Datos Personales - Actualizada 2026 - INSTITUTO LLORENTE MEDICINA PREVENTIVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/institutollorente.co\/?page_id=3372\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pol\u00edtica De Tratamiento De Datos Personales - Actualizada 2026 - INSTITUTO LLORENTE MEDICINA PREVENTIVA\" \/>\n<meta property=\"og:description\" content=\"POL\u00cdTICAS DE TRATAMIENTO DE LA INFORMACI\u00d3N INSTITUTO LLORENTE MEDICINA PREVENTIVA LTDA 1. 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